Since 1995, Impac Mortgage Corp. has been a national leader in B2B wholesale lending within the mortgage and real-estate landscape. Their website allow brokers to access program guidelines, learn about new products and promotions, and provide resources to help streamline the loan submission process.

Before beginning the design process, I wanted to do research to identify key issues users were facing that could be improved upon in the redesign. Improved functionality, enhanced mobile responsiveness, and a visual upgrade to the user interface were my key priorities in redesigning the website. Landing pages, such as the broker application page and announcement tab, were more efficiently organized, allowing users to quickly access pertinent information with less clutter. This leads to an overall better user experience and a 38% increase in form submissions in the first two months alone.